For the the 35th anniversary of Bruce Lee’s death Nokia has released the Bruce Lee edition of the Nokia N96. Created by JWT Beijing, the Bruce Lee Ping Pong viral ad was an instant success. After only 24 hours the 10 second teaser had generated 700,000 views. 2 days later the full spot ran with a product shot and URL directing people to a microsite where they could order the limited edition phone.
Advertising Agency: JWT Beijing
Creative Director: Shankun Sun
Copywriter: Wei Huang
Art Director: Denchun Qiu
Production Company: JQK Productions
Director: Jinjing Zhu