What to do with old credit cards? MTV Brazil and its agency, Loducca, had an idea. A poster, installed in bars and night clubs in Sao Paulo, transformed expired plastic into brand new guitar picks. Customers simply insert their old card, pull a lever – and voila.
Agency: Loducca Sao Paulo Creative team: Alex Dati, Raphael Franzini, Rircardo Alonso Creative director: Andre Faria, Cassio Moron