Volvo art session

On February 2011, 10 popular artists assumed temporary ownership of a brand new white Volvo S60. This marked the start of a public work-in-progress art event spread over five days. Each artist approached the challenge in a very different way, but the results led to some truly fascinating creations from across the spectrum of imagination and design. The true star of the Volvo Art Session 2011, however, was the car company itself for devising such a culturally pervasive marketing initiative that is sure to keep people talking about the S60 for months to come.

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