A new hilarious commercial for Axe Shower Gel created by BBH London. This time, contrary to the classic Axe ads, which convey the controversial message “use product, get girl”, the newest ad for Axe teaches the boys how to stay awake with AXE Rise Shower Gel and keep up with your Brainy Girl.
Agency: BBH London
Director: Tim Godsall
CW: David Kolbusz, Simon Pearse,Dan Morris
AD: Emmanuel Saint M’leux, Charlene Chandrasekaran, Rob Ellis