How can you be creative and effective in finding new and alternative media spaces? In order to get the attention of the public opinion on the problem of street fights in public entertainment spaces in Ekaterinburg, russian local magazine It’s My City took over the media spaces on the streets where the army was rehearsing the Victory Day Parade.
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Kharisov
Art Director: Irina Korotich, Evgeny Kharchenko
Copywriter: Ivan Sosnin
Illustrator: Egor Holkin