10 young designers were selected to take part in the The Branding Lab project which the Jan Kattein architects studio is running for Waltham Forest Council. MC&A, two members of our creative team are involved in the project. The project started as an international design competition to get students and graduates from top design schools involved in shaping a London High Street to look it’s best during the Olympics. It also provides exemplary model for town centre regeneration which, if successful, may be introduced to other retail centres across the borough. Participants are teamed-up with shopowners along the High Road to improve the corporate image of shops, re-arrange displays and devise new retail strategies.