Photographic preview of the forthcoming web page of MC&A.
The SPCA (Society for the Prevention of Cruelty to Animal) in Auckland, New Zealand, desired to show that abandoned dogs can be loving and aren’t second-class animals. In order to convey this message and show how smart these dogs are, they worked together with trainer Mark Vette, MINI New Zealand and advertising company DraftFCB to teach them how to drive. To find out more visit www.drivingdogs.co.nz
Print ad for Garnier by Publicis (Switzerland)
Renowned New York adman George Lois created the initial advertising campaign in 1985 to raise awareness of designer Tommy Hilfiger. Then young totally unknown designer became instantly famous after George Lois challenged the readers with a daring claim with just one outrageous ad. Who the hell is T____ H______? The word spread like lightning, Lois then positioned Hilfiger as a leader of the third wave of designers. “First there was Geoffrey Beene, Bill Blass and Stanley Blacker… Then Calvin Klein, Perry Ellis and Ralph Lauren and today it’s Tommy. In an article in Vanity Fair, Tommy Hilfiger exclaimed, “If I hadn’t listened to George Lois in 1985, I’d probably be poor today.”