Etiquetado: branding

HABIT – Packaging Design



Packaging design for Habit – a company specializing in drug rehabilitation and cessation products. Habit believes in giving their customers a luxurious, exclusive and discreet experience through its wide range of products. Treating addictions ranging from nicotine to heroin, each product is housed in a unique black bottle or container to insure your rehabilitation will be done in style.

by Morey Talmor

It’s all about Me,


You don't know Me, by ME

You don't know Me, by ME

4zq is pleased to announce a new upcoming project…..Me. More details coming soon. In the meantime, follow Me on Twitter and Facebook to get the latest news.

Altabike Project by Bleed


The Alta Bike was designed as a collaboration project between the Norwegian designers Bleed, Norway Says and Frost Product in 2004. It was initially meant to be a project with a limited production of 50 bikes, but Alta soon got so popular that it became the first serial production single speed bike on the marked. The idea behind the Alta Bike was to make a light, timeless, fast and durable bicycle that was designed for city use.

Tommy Hilfiger’s first ad campaign by George Lois


Renowned New York adman George Lois created the initial advertising campaign in 1985 to raise awareness of designer Tommy Hilfiger. Then young totally unknown designer became instantly famous after George Lois challenged the readers with a daring claim with just one outrageous ad. Who the hell is T____ H______? The word spread like lightning, Lois then positioned Hilfiger as a leader of the third wave of designers. “First there was Geoffrey Beene, Bill Blass and Stanley Blacker… Then Calvin Klein, Perry Ellis and Ralph Lauren and today it’s Tommy. In an article in Vanity Fair, Tommy Hilfiger exclaimed, “If I hadn’t listened to George Lois in 1985, I’d probably be poor today.”

Brand in progress: Design for contemporary retail environment



10 young designers were selected to take part in the The Branding Lab project which the Jan Kattein architects studio is running for Waltham Forest Council. MC&A, two members of  our creative team are involved in the project. The project started as an international design competition to get students and graduates from top design schools involved in shaping a London High Street to look it’s best during the Olympics. It also provides exemplary model for town centre regeneration which, if successful, may be introduced to other retail centres across the borough. Participants are teamed-up  with shopowners along the High Road to improve the corporate image of shops, re-arrange displays and devise new retail strategies.

Wordplay in public space by MC&A