Etiquetado: Copywriter

The World’s First Driving Dog


The SPCA (Society for the Prevention of Cruelty to Animal) in Auckland, New Zealand, desired to show that abandoned dogs can be loving and aren’t second-class animals. In order to convey this message and show how smart these dogs are, they worked together with trainer Mark Vette, MINI New Zealand and advertising company DraftFCB to teach them how to drive. To find out more visit

Public Spaces, Hipsters & street fights in Russia

How can you  be creative and effective in finding new and alternative media spaces? In order to get the attention of the public opinion on the problem of street fights in public entertainment spaces in Ekaterinburg, russian local magazine It’s My City took over the media spaces on the streets where the army was rehearsing the Victory Day Parade.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Kharisov
Art Director: Irina Korotich, Evgeny Kharchenko
Copywriter: Ivan Sosnin
Illustrator: Egor Holkin

Crazy shit


Client: Corny Netherlands Agency: Fitzroy Amsterdam Account: Marnix Tiggeloven, Nazli Parlayan Strategy: Jur Baart Copywriter: Merlijn van Vliet Art Director: Wouter Vanhaeren Production agency: We are Will Producties .

Hair through the ages

Directed by Jason Fialkow at Egg Films, Y&R’s client, Playboy South Africa has come out with a new TV commercial. The idea behind the Ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to its readers by delivering more than just a centerfold.

High performance art by Bmw

The world’s fastest sedan recreates super slow-motion bullet footage on a much grander scale. The result: High Performance Art.

Advertising Agency:  Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Art Director: Raul Garcia
Copywriter: Brian Murray
Producer: Sumit Ajwani

Strange noises from the ladies room

De Opvoedingslijn is a Flemish advice hotline for parents with out of control kids. This spring, women visiting the ladies’ room of a design hotel heard embarrassing sounds… Enjoy!

Advertising Agency: Duval Guillaume Modem, Brussels, Belgium
Creative Directors: Geoffrey Hantson, Katrien Bottez
Media Planner: Kris Hoet, Maarten Van Herck
Art Director: Koenraad Lefever
Copywriter: Dries De Wilde

Best copy ever

Advertising Agency: DDB, Stockholm, Sweden
Executive Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Illustrator: Patrik Pagréus
Account Manager: Lina Tuikka, Amanda Lublin
Print Production Manager: Anna Hellenberg

Grandma would be proud

Grandma dies and comes back to life over and over again — in this ad from Draftfcb Buenos Aires for job search website Zonajobs. The genial idea behind the concept, as well as the post-production, promises viewers a cringe, a laugh, and a standing ovation at the very least.

Agency: DraftFBC Buenos Aires,CLIENT: Zonajobs  TITLE: Grandma, EXECUTIVE CREATIVE DIRECTOR: Javier Campopiano, CREATIVE DIRECTOR: Tony Waissmann/Lulo Calió, ART DIRECTOR: Javier Agena Goya COPYWRITER: Lucas Bongioanni