“Nudity and Shadow” is a photography/art book by Mc&A. In the book, pictures and artworks tell the love story between a naked female body and her shadow. Combining facets of cultural stereotypes and transcendent personal expression, without polish or refinement, the intent of this work is to experiment new forms of expression e new styles. By using new techniques of mixed media art (such as the combination of photography, painting and graphic design in the same piece), Mc&A tried to represent the difficulty of love through the impossibility of contact between a body and his shadow.
How can you be creative and effective in finding new and alternative media spaces? In order to get the attention of the public opinion on the problem of street fights in public entertainment spaces in Ekaterinburg, russian local magazine It’s My City took over the media spaces on the streets where the army was rehearsing the Victory Day Parade.
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Kharisov
Art Director: Irina Korotich, Evgeny Kharchenko
Copywriter: Ivan Sosnin
Illustrator: Egor Holkin